Case Study
How Sweet Tooth Sold Out on Grab in the First Week of Ads
When Sweet Tooth came to us, the food was already excellent. The problem was simpler than people expect. Not enough people knew it existed, and the ones who did could not picture it before they ordered.
That is a common gap for food and beverage brands. Great product, quiet demand. So we did not pile on services. We focused on the two things that actually move orders for a dessert business: content that makes the food irresistible, and ads that put it in front of the right people at the right moment.
The thinking
It started with proper content. Everything we make is produced in-house. No phone footage, no stock imagery. Just the real product, styled and shot so it looks as good on a screen as it tastes in person.
From that content we ran paid ads aimed at nearby customers who actually order dessert for delivery. The goal was never to look busy or chase reach for its own sake. It was to turn attention into orders.
The result
The menu sold out on Grab in the first week of running ads. Demand moved faster than the kitchen could keep up with, which is the kind of problem every founder wants.
That happened because the pieces worked together. Strong content gave people a reason to tap. Local targeting made sure the right people saw it. And a clear offer made ordering easy.
What food and beverage founders can take from this
- Content comes first. Ads only amplify what you already have. If the creative is weak, spending more just loses money faster.
- You do not need every service. Sweet Tooth did not need a podcast or a rebrand. It needed content and ads. We filter out what you do not need and maximise what you do.
- Good content stretches. One planned shoot can feed weeks of posts and ads.
- Local targeting wins for delivery. For a Grab-led business, reaching nearby hungry customers beats chasing reach for its own sake.
If you run a cafe, restaurant or delivery brand in Chiang Mai and the demand does not match the quality of your food, that gap is usually fixable faster than you think.
Frequently asked questions
How long did it take Sweet Tooth to sell out on Grab?
The menu sold out on Grab within the first week of running ads.
Do you only work with dessert cafes?
No. Food and beverage is one of our strongest verticals. We work with cafes, restaurants, dessert shops and delivery-focused brands across Chiang Mai.
How much does a campaign like this cost?
We build a custom package around what your business actually needs. The best place to start is a free consultation.
Do you create the content or do we provide it?
We create everything in-house. Photography, videography, editing and colour grading are all handled by our production team.
Want results like this for your business?
We are a marketing agency in Chiang Mai. We filter out the services you do not need and maximise the ones you do.
Book a free call